Stop renting leads. Own the system that books them.
Lead sites like Angi and HomeAdvisor can fill a slow week, but you pay for each lead whether it books or not, and the homeowner is often sent to other companies too. The Lead Furnace builds your own website and follow-up, so the calls you get belong to you.
You do not have to quit lead sites to start. Many owners keep them while their own system takes over.
How the two approaches compare.
Lead sites sell you a contact. The Lead Furnace gives you a system that answers, follows up, and gets you reviews, on a website that becomes yours.
| The Lead Furnace | Shared lead sites | |
|---|---|---|
| Who gets the homeowner | Only you | Often more than one company |
| How you pay | Plans from $299 a month, with no contract | A fee for each lead, booked or not |
| Your own website | Included, and it is yours after 12 months | Not included |
| Missed-call text back | In about 5 seconds, every time | Not included |
| Follow-up on quiet quotes | Automatic, by text and email | Up to you |
| Google reviews | Requested after every job | Reviews stay on their platform |
| If you stop paying | You keep your domain and customer list | The leads stop |
Lead site features and pricing vary by trade and market and change over time. Check current terms with each provider. Angi and HomeAdvisor are trademarks of their owners, and The Lead Furnace is not affiliated with them.
The leads you already get are worth more than the ones you buy.
A homeowner who finds you on Google, on your website, or through a neighbor already wants to hire you. When those calls go to voicemail, you end up paying lead sites to replace customers you already had.
- Missed calls get a text back before the homeowner calls the next company.
- Your website answers questions with a sales tool built for your trade.
- Quotes get followed up, so fewer bids are forgotten.
- Every finished job asks for a Google review, so you win more of the next searches.
Questions about leaving lead sites.
Do I have to cancel my lead site accounts?+
No. Many owners keep them at first. The Lead Furnace answers and follows up on those leads too, and you can cut back once your own calls pick up.
Will The Lead Furnace send me leads?+
Pilot Light and Full Flame make sure the calls and forms you already get turn into booked jobs. When you want more calls, White Hot adds Local Services Ads, Google Business Profile management, and AI search visibility, and Google Ads management is a $997 a month add-on on any plan.
How do I know if this would help my business?+
Start with the free Lead Leak Report. We test your business like a homeowner would and show you exactly where jobs are slipping away.